Built by someone who has lived it.
FOUNDRY 30 — THE FOUNDER
Foundry 30 was founded by Priyanka Mehta, an entrepreneur and strategic advisor with nearly two decades of experience across the jewelry industry.
Her career has spanned retail, manufacturing, sourcing, international trade, brand development, and entrepreneurship. Having built her career across Europe, India, and North America, and now based in Dubai, she brings an international perspective on how products, brands, and businesses grow across different markets and cultures.
As the founder of Nue Fine Jewelry, she has firsthand experience building a brand from concept to market. Her work and industry perspectives have been featured in publications including Vogue, Forbes, JCK, Rapaport, Marie Claire, and Brides.
She believes that the strongest brands are an extension of the people behind them. Through Foundry 30, she helps founders translate that perspective into products, narratives, and experiences that create lasting value.
The most useful advisor is one who has navigated the same decisions their clients now face.
Creative and commercial, held together.
THE APPROACH
The studio works in close partnership rather than at arm's length. Every engagement begins with listening — to the brand, its maker and the market it hopes to enter — before a single recommendation is made.
What follows is never a template. It is a considered response to where a house stands and where it intends to go, with the creative and the commercial treated as one continuous conversation.